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Experience over youth, every time
A standard lamp in a hotel bathroom. Bear with me. On a recent trip to Vienna, we checked into the pleasant Indigo Hotel in the lively Naschmarkt district. Indigo is one of those hotels where the front door opens directly into a welcoming bar, a comfortable seating area of colourful armchairs and sofas, and a coworking space -- somewhere to plug in the laptop without the existential gloom of working from a hotel bedroom. Considerable thought had evidently gone into the layout
James van Bregt
4 days ago2 min read


Spare a thought for private jets and yacht marinas
While my letter to the Financial Times may not endear me to some of my yachting colleagues, this debate needs to be had; not only for as long as Hormuz remains 'closed' and fuel supply interrupted. The superyacht conference circuit loves to discuss ad nauseam the need for the industry to become more 'sustainable'. Now would be a good time to start in earnest. The annual arrival of MY Rising Sun in Palma is as welcome to local businesses as springtime is in Paris. It's a cheer
James van Bregt
Apr 221 min read


Maybe the best way to apply for a job in 2026 is… by fax
I’m not in recruitment, but as a keen observer of hiring and career trends, I despair. A recent social media post stopped me in my tracks. Scientist and author Elizabeth Heider posted, “Yesterday I had the dumbest possible interview of my life.” She describes an automated five-minute interview conducted through a video platform, where she conversed with a mirror image, like a virtual photo booth, instead of a real person. Questions appeared on screen; the interviewee had five
James van Bregt
Mar 132 min read


Cocaine, Cover-Ups, and 15 Stitches: What the Superyacht Brochures Don’t Tell You
'Yachties: Inside the Industry' is a short documentary that pulls back the curtain on the glamorous exterior of the superyacht world.
Rather than focusing on the guest experience, the film features the voices of deckhands, stews, chefs, and engineers, revealling the gap between the 'travel the world' dream and the sometimes harsh reality.
James van Bregt
Feb 121 min read


The four rules of Crisis PR (and how to spectacularly ignore them)
...imagine Giovanni Costantino, CEO and majority shareholder of The Italian Sea Group, parachuted into the top job at Tesla. Faced with the PR fallout of these fatal crashes, Tesla might choose not to defend itself against allegations of defect or negligence but instead sue the estates and families of the dead.
James van Bregt
Feb 64 min read


Case Study: How to burn bridges and influence people detrimentally - update
Amels / Damen Yachting ejects a high-profile YouTuber with 300,000 subscribers on camera from a Monaco Yacht Show stand.
What follows is a textbook lesson on how not to handle PR, exposing the fragile, overly cosy relationship between shipyards and yachting media and what happens when real scrutiny appears.
An unforced error, now watched by hundreds of thousands.
James van Bregt
Oct 28, 20242 min read


When ‘impossible’ is just another request
One Thursday in Mallorca, a last-minute captain's request for a rare Peloton bike; delivery ASAP in Croatia.
By the time the yacht reaches the Adriatic, it will be exactly where it belongs: on board and ready for guests.
Quietly handled. Seamlessly delivered.
James van Bregt
Jun 27, 20192 min read
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