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PROFILE

JAMES VAN BREGT

B2B Copywriter | Content Strategist | Editor

📍 Palma de Mallorca, Spain  |  📧 jvanbregt@gmail.com  |  📱 +34 697 61 71 31

The Short Version

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As a B2B copywriter and editor, I have over 30 years of experience in transforming complex subjects into engaging content. My career has taken me from the trading floor of the London Metal Exchange to the business of superyachts, picking up rather a lot of knowledge about financial markets, technology, publishing, corporate communications, and luxury lifestyle along the way.

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I specialise in proposition writing, long-form content, B2B marketing, and editorial strategy, particularly for businesses that need to communicate technical or niche subjects without putting their audiences to sleep.

 

What I Do

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Content Creation
 

  • Long-form publications: travel guides, handbooks, white papers, reports

  • Marketing collateral: brochures, newsletters, email campaigns, website copy

  • Thought leadership: articles, blog posts, LinkedIn content, industry commentary

  • Corporate communications: shareholder updates, partner communications, press materials

  • Proposal writing: Information Memoranda, pitch documents, acquisition research

Editorial & Strategy

  • Content strategy: developing editorial calendars and content frameworks

  • Brand voice development: creating tone guidelines and messaging hierarchies

  • Editing & proofreading: substantive editing, line editing, copy editing

  • Research & analysis: market intelligence, competitive analysis, due diligence

 

Communications & Events
 

  • Social media management: LinkedIn, Facebook strategy and content

  • Event production: seminars, conferences, industry networking events

  • Public speaking: hosting, compering, panel moderation

 

Industry Expertise

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One of the advantages of a somewhat meandering career is the accumulation of expertise in areas that don't usually overlap. This makes me particularly useful when you need someone who can write intelligently about:​​

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Finance & Markets

• Markets and trading

• Private equity & M&A

• Investment management

• Electronic trading platforms

• Market data & analytics

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Luxury & Lifestyle

• Superyacht industry

• Maritime operations

• Luxury & VIP travel

• International regulations

• UHNWI communications

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Tech & Business

• Fintech & trading systems

• SaaS & B2B platforms

• Start-up communications

• Product marketing

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Professional Services

• Corporate finance

• Marketing agencies

• Business intelligence

• Conference & events

Track Record
 

I don't just write. I've built a business and communities around content and know what works (and, perhaps more usefully, what doesn't).

 

Selected Achievements
 

  • Built and sold a content business: Co-founded Metals Insider, a specialist news and analysis publication that grew from zero to 6,000+ subscribers. Thomson Reuters, a Fortune 500 company, acquired us due to the trustworthiness of our daily content and high-calibre readership.
     

  • Created a 330-page travel guide for yacht captains and billionaires: Distributed globally to 5,000+ superyachts over 24 metres, 'The Y Yachting Itineraries' stands as the definitive cruising guide in the industry.
     

  • Wrote confidential M&A documentation: Information Memoranda and due diligence materials for transactions involving UK marketing agencies (incl. Circle Research, Kameleon, 4Ps, Orangebus) and pre-acquisition research for Hellman & Friedman, one of the oldest PE houses in the US.
     

  • Produced profitable conference programmes: Researched and created events for the financial services sector, including hedge funds, fund administration, and managed funds, with full P&L responsibility.
     

  • Managed content for an electronic trading platform: Responsible for all content acquisition, PR and media relations, and marketing communications during the first dotcom boom, including Deutsche Börse and ENRON partnerships.

     

Working Style
 

I approach every project understanding that content has a job to do. It needs to inform, persuade, or position; often all three. Here's what you can expect when working with me:
 

  • Research-first approach: I dig into subjects properly before writing. My experience as a metals broker, product manager, and conference producer has equipped me with the ability to swiftly grasp technical topics.
     

  • Commercial awareness: I've sold advertising, sponsorship, and subscriptions. I've negotiated acquisitions and done due diligence. I understand that content ultimately needs to serve business objectives.
     

  • Adaptable voice: I can write for hedge fund managers and yacht crew in the same week. Different audiences require different registers. I adjust accordingly.
     

  • Self-sufficient: Give me a brief, and I'll deliver. I don't need hand-holding, and I'm comfortable managing projects from conception through to delivery.
     

Languages & Location
 

Native: English, Dutch
Working: Spanish (functional)
Basic: German, French

Based in Palma de Mallorca, I work with clients across Europe and beyond. I'm used to remote working and can travel freely for key meetings and events.

 

Let's Talk
 

If you need someone who can write intelligently about complex B2B subjects, whether that's explaining your business to institutional investors or yacht regulations to crew members, I'm delighted to discuss your project. If I can't help, I'll refer you to someone who can.

Email: jvanbregt@gmail.com
Phone/WhatsApp: +34 697 61 71 31

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