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Case Study: How to burn bridges and influence people detrimentally - update
Amels / Damen Yachting ejects a high-profile YouTuber with 300,000 subscribers on camera from a Monaco Yacht Show stand.
What follows is a textbook lesson on how not to handle PR, exposing the fragile, overly cosy relationship between shipyards and yachting media and what happens when real scrutiny appears.
An unforced error, now watched by hundreds of thousands.
James van Bregt
Oct 28, 20242 min read
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